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Cinema Anywhere

A vertical Shopify for film rights, exhibition and ticketing

i. product strategist + business analyst
ii. june 2026–ongoing
iii. team of 5–6
visit cinemaanywhere.com ↗

fig. 01 — Paton, The Quarrel of Oberon and Titania (detail)

Cinema Anywhere · product case study

Shaping film distribution with clarity, intention, and character.

Loose hand-drawn cinema community with people, pets, film reels and a portable screen
Hand-drawn café filled with people discussing digital films, tickets and exhibition

01 / The inherited system

Film commerce was split across too many handoffs.

Cinema Anywhere already connected distributors, exhibitors and audiences through screening rights and the Artinii player. The opportunity was to turn that network into one legible B2B2C marketplace.

I received the client BRD, mapped the current network, interviewed stakeholders and separated what the vision needed from what the first release could realistically prove.

Film owner→Rights→Exhibitor→Audience fragmented discovery · licensing · scheduling · ticketing · reporting
Loose hand-drawn pop-up cinema on a lawn with crowds, children, pets and popcorn
Exhibition can happen anywhere.

02 / The product thesis

A vertical Shopify for films.

Film owners create branded storefronts, define licensing terms and sell screening rights. Exhibitors discover films, request licences, plan screenings and ticket audiences from the same platform.

One place to buy the right film, for the right venue, at the right time—and exhibit it securely.
Loose hand-drawn living-room cinema with friends, pets, drinks and popcorn

03 / Platform architecture

One marketplace.
Three connected actors.

01

Film owners

Storefront, film catalogue, licence templates, approvals and revenue.

02

Exhibitors

Discovery, recommendations, licence requests, screenings and playout.

03

Audiences

Local discovery, booking and a clear path from interest to cinema seat.

04 / The proving journey

The first release had to tell one complete story.

A fixed delivery window made continuity more important than feature count. I re-centred the MVP on a working transaction from content to audience.

  1. 01Distributor lists a film
  2. 02Exhibitor receives a recommendation
  3. 03Licence is requested and approved
  4. 04Screening passes into NUVIO
  5. 05Secure playout is confirmed
  6. 06Performance returns to analytics
Loose hand-drawn scheduling world with cinema owners, film cards, clocks and pets

05 / Recommendation layer

What should play—where, and when?

06 / Scope discipline

Protect the vision.
Compress the first proof.

110+initial P0/P1 items
→
28first MVP definition
→
35client reconciliation
→
16vertical-slice deliverables

Not smaller ambition—clearer evidence.

07 / My contribution

I made the product legible before it became buildable.

01Business analysis and MVP feasibility

02Stakeholder, client and technical-partner onboarding

03User journeys, wireframes and product architecture

04UX/UI ideation and creative direction

05Tiered scope, re-baselining and delivery alignment

06Noah recommendation workflow and data concept

InputClient BRD110+ priorities and an expansive commercial vision
→
Sense-makingJourney + architectureActors, handoffs, constraints and the transaction spine
→
Build contractVertical slice16 deliverables the team could align around

Detailed interface execution was supported by a junior designer under my creative direction. The product is currently underway with a team of 5–6.