paintings of things I’ve helped make
A working notebook of problems I have helped make legible—products, platforms, research and independent experiments, shown through the decisions that shaped them.
What I’ve helped take shape
the fuller stories: what arrived, what I noticed, what I decided & what became real
narrower contributions that helped a product, decision or pitch take shape
things I made because I wanted them to exist
Catalogue of the collection
The Long Gallery · selected case studies
- 01 People Matters Business analysis + project leadership · 4 regional platforms · 2024–25
- 02 Cinema Anywhere Product strategy + business analysis · film commerce · 2026
- 03 Meetmemo.ai Product strategy + UX/UI · enterprise AI · 2025
- 04 Nuvio Positioning + competitive research · guest commerce · 2026
- 05 Tatva Product strategy + UX direction · content intelligence
- 06 Argust Research + product definition · vision intelligence
- 07 TMOE Deck Narrative architecture + visual direction
The Cabinet · smaller interventions
The Workshop · independent experiments
- 12 The same beans / different brews How I approach a problem, explained through nine ways of making coffee
- 13 The Mycelium A visual map of clients and their relationships
- 14 Curations An interactive art-relations map
- 15 Tabida Personal apps, to go · brand, website and app design · 2026
- 16 The EarthCo A peer-reviewed sustainability platform
The Print Room
The less visible part of the work: research, proposals, positioning and the documents that help teams decide. Each folder holds the papers for one client: hover to look inside.
Illustrative · recreated, not client data
Confidential · from the proposal
Confidential · from the proposal Emaar 01 · 3 items
Illustrative · recreated, not client data
Confidential · from the proposal
Confidential · from the proposal The Dubai Mall 02 · 3 items
Illustrative · recreated, not client data
Illustrative · recreated, not client data
Confidential · from the proposal Dubai Golf 03 · 3 items
Illustrative · recreated, not client data
Illustrative · recreated, not client data
Confidential · from the proposal
Confidential · from the proposal Novo Cinemas 04 · 4 items
Confidential · from the proposal
Illustrative · recreated, not client data
Confidential · from the proposal Dubai Opera 05 · 3 items
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal TFG 06 · 4 items
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal Get Hayya 07 · 4 items
Illustrative · recreated, not client data
Confidential · from the proposal
Confidential · from the proposal Wonderla 08 · 3 items
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal Abela & Co 09 · 4 items
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal Atlantis The Palm 10 · 4 items
Illustrative · recreated, not client data
Illustrative · recreated, not client data
Confidential · from the proposal Signal Festival 11 · 3 items
Illustrative · recreated, not client data
Illustrative · recreated, not client data
Confidential · from the proposal EIFM 12 · 3 items
Illustrative · recreated, not client data
Illustrative · recreated, not client data
Confidential · from the proposal Ministry of Culture 13 · 3 items
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal Arada Estates 14 · 3 items
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal Marassi Mall 15 · 4 items
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal Dubai Holding 16 · 4 items
Confidential · from the proposal
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Confidential · from the proposal Youngun 17 · 3 items
Confidential · from the proposal
Confidential · from the proposal
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Confidential · from the proposal 91springboard 18 · 4 items
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal Aitiger.ai 19 · 4 items
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal Arzen 20 · 4 items
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal Tonomous 21 · 3 items
Confidential · from the proposal
Confidential · from the proposal
Confidential · from the proposal Proposals & legal documentation 22 · 3 items
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